Nov/Dec 2002
Issue 11
Volume 7
 
 
 

In This Issue
The New Knowledge to Go
Tired of the Same Old, Same Old Colors?
Matching Audience, Medium, & Message: Finding the Best Fit

Grammar Trap: Moral vs. Morale


The New Knowledge to Go

With the unveiling of the new Purdue University logo and identity, Purdue Extension has decided the time is right for a new Knowledge to Go logo campaign.

The current KTG logo, which contains the Purdue Seal (griffin), is being retired in favor of a new, updated design that will allow for a wider range of use and application. (The Purdue Seal is now to be reserved for very specific, official uses and should be replaced with the new university logo in all document and presentation templates as soon as possible.)

The new Knowledge to Go logo is now available at http://www.extension.purdue.edu/ktgmarketing in more variations and file formats to allow ease of use in most electronic applications. The state version (which contains the Purdue Extension identifier, KTG slogan, and the 888 toll-free number) and the county version (which replaces the 888 number with the county name) are the two main configurations.

Each of these two logos is available in a solid block design (for placement in layouts that are less crowded) and in outline form (for use in tighter layouts where space is at a premium). Both the block and outline variations are available in black and white as well as color.

File formats, as explained in previous issues, exist for very specific purposes. (See "Fit Your Graphics Files to Your Purpose") Each of the new KTG state and county logo variations is available in .TIF file format (for desktop and commercial printing applications) and .JPG format (for use in PowerPoint presentations, Web pages, or other on-screen viewing projects).

The logos provided are approximately 6" wide. They can be scaled down to the size needed for most purposes and still give good results. If a larger logo is required for a project or if you have questions about using the KTG logo, contact Ag Communication for assistance.

Again, to download Knowledge to Go logos or for more information on using them, go to http://www.extension.purdue.edu/ktgmarketing.

Russell Merzdorf


Tired of the Same Old, Same Old Colors?

Are you stuck in a rut relying on tried-and-true color combinations? Do you want to try something new, but you're timid because you're not sure what would look good? There's a great book called "Color Index" by Jim Krause ($23.99 - ISBN 1-58180-236-6) with page after page of color combinations for print and Web projects.

One chapter is devoted to color combinations using only the 216 hues that appear solid and reasonably consistent on most computer monitors. A 2- or 3-color graphic is shown in different colors placed on different colored fields. The color combinations are divided into 9 categories:

  • Basic,
  • Active,
  • Quiet,
  • Progressive,
  • Rich,
  • Muted,
  • Cultural,
  • Natural, and
  • Accent.

After you find a color combination you like, it's easy to reproduce it on your Web site because each color is specified in both RGB (percentage of red, green and blue) and hexadecimal (6-figure HTML browser code which defines on-screen colors) values.

If this book doesn't jog you out of that rut, nothing will!

Sharon Katz


Matching Audience, Medium, & Message: Finding the Best Fit

Audience Considerations

Take into account the audience's needs regarding your potential delivery method. All too often, project planners start with a specific delivery method in mind, such as classroom delivery or Internet, rather than determining what best fits their audience.

Where is your audience? What is their learning style? Do they have access to technology? Are they willing to drive to a site that has the technology? Ask and answer questions like these as you select your delivery method.

For example, if your audience is categorized as low socioeconomic, they may not have ready access to computer and Internet technology. What about their time constraints? Can they meet at a specific time, or do they need to access your information when it's convenient for their schedules?

It's always best practice to take the time to do a thorough audience analysis before you select your delivery method.

Message Considerations

Your message is the next element to consider, and it's best to do a careful review of your content before selecting your delivery method. Not all content fits easily into specific technologies. In fact, some content may work much better in one delivery method than in another.

Think about how much detail your message contains. For instance, detailed information that requires the learner/participant to spend lots of time with the content should be delivered via text using the Web or a publication to give the learner enough time to digest and review content.

Is your message highly visual? Maybe you should consider a video-delivered format like IHETS or two-way videoconferencing.

Other Considerations

You should also realize that you don't have to use one single technology to deliver your entire message. Consider hybrid delivery methods using multiple mediums to convey your message. If you're using satellite videoconferencing, you might want to place any print material or PowerPoint slides you have on the Web for participants to review before your event.

Budget is another major factor. Many distance delivery methods are expensive not only in delivery, but also in development. Some of the low-tech approaches can be quite affordable, and many formerly costly telecommunication methods have now come down in cost.

Closing Thoughts

Once you've done an analysis of audience and message, you'll be better able to select the best delivery method. Taking these steps will put you on a path toward leading the horse to the water and actually having it drink.

Randy Spears


Grammar Trap: Moral vs. Morale

I suspect (hope) that this is more a matter of people relying too heavily on the spell-checking features of their word-processing programs than of people not knowing the difference between the two words.

The noun "moral" means a practice or belief about right and wrong conduct or the point of a story.

Examples: He has strong morals. The moral of this story is not to rely too heavily on spell-check features to do your proofreading for you.

"Morale" most commonly means the mental or emotional condition of an individual or group.

Example: The morale of our group is high.

Words to the Wise: Be equally wary of "personal" and "personnel," and other word pairs that are almost twins.

Do you have a grammar (or usage) trap you'd like to see discussed? Do you have a tip that will help the rest of us avoid one? If so, please let me know.

Visit http://www.agriculture.purdue.edu/agcomm/ontarget/grammartrap/ for past "Grammar Traps."

Laura Hoelscher


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