New Look, Feel, & Function for Our Web VersionIf you havent checked us out on the Web <http://www.agcom.purdue.edu/AgCom/library/ontarget/index.html> lately, youve got a surprise in store. "On Target" has a brighter, more colorful look and feel, thanks to Ag Comm designer Dan Annarino.
It was about time. We started sending "On Target" as e-mail at the end of 1995, and, when we began posting it a few years later, we just borrowed a graphic from an old Ag Comm brochure.
Youll notice that, although our look is new, we kept the "target" idea. (Designers call this establishing and maintaining "equity," and its something everyone should remember when they want to give their communication pieces a fresh look.)
You wouldnt be able to enjoy our new look if it werent for Ag Comm Web developer Mike Atwell, who made sure the bars "roll over," the links link, and the whole site makes sense. Best of all, he added a search function so that users can do both simple and advanced searches of all 5 plus years of "On Target" (and counting).
Whether you check out the July issue, the "Back Issues" site, the "Grammar Traps" site, or the "Search" site, we think youll like what you find.
Ag Comm "On Target" Team
Headings & How They Help
Headings and subheadings help readers and writers of expository, informational prose so much that its a shame more writers dont take advantage of them.
Help for ReadersHeadings and subheadings "digest" your information for your readers. They are signposts that help readers navigate through your text and that spell out the relationships among your ideas. They direct readers attention to your most important points and tell them "how to read" what you have written.
Headings and subheadings also give your readers a break by reducing and relieving the "textual tedium" that comes from long, unbroken sequences of paragraph, after paragraph, after paragraph.
Help for WritersHeadings and subheadings help you, as writers, ensure that your information is organized logically and clearly.
You can tell whether or not you have a logical and clear organization by "pulling" your headings and subheadings out of your text. If, arrayed by themselves, they look and function like a good, comprehensive outline of your material, youre in business. If they dont, you have some revising to do.
Perhaps you do not have enough headings and/or subheadings to cover all of your material, or perhaps youve forgotten to include something.
It could be that your sections are not arranged in the best order and that what you discussed last should appear earlier in your discussion.
Or maybe your hierarchy of headings and subheadings should be adjusted. That is, something that you have treated as a primary- or first-level heading is "really" a second-level subheading (or vice versa).
A word to the wise when it comes to second- and third-level subheadings. You must provide at least two sections with subheadings when you "divide" a larger section, because the result of division must logically be more than a single unit. (If you cant come up with a second subheading, maybe subheadings are, in that case, inappropriate, and you should consider rewriting your higher level heading, instead.)
Whether youre writing a journal article or an Extension publication, headings and subheadings will help you put your points across more effectively. It only makes sense to use them.
Laura Hoelscher <firstname.lastname@example.org>
Participating in a Two-Way Videoconference: