May 2001
Issue 5
Volume 6
  IHETS Satellite Delivery vs. IHETS ATM Two-Way Videoconferencing
Improve Your Radio Techniques
Grammar Trap: Born vs. Borne

IHETS Satellite Delivery vs. IHETS ATM Two-Way Videoconferencing

What's the difference between IHETS satellite delivery and IHETS ATM two-way videoconferencing? I've had a couple of calls about this lately, and I figure for every one of you who calls, there are several more of you who want to know.

IHETS Satellite Delivery

IHETS satellite programming is the "old standard." Extension has been using it for almost 20 years in its present form. It uses satellite downlink dishes to receive programming primarily originating from Purdue, but the programming can also come from other state and national institutions.

IHETS satellite delivery employs one-way video and two-way audio. Extension has either direct access to or an access agreement with over 55 sites around the state. The IHETS network has over 330 sites statewide. One example of programming for Extension is the Director's Update.

IHETS ATM Two-Way Videoconferencing

"ATM" stands for "asynchronous transfer mode." The ATM network is relatively new. It's used for transmitting two-way video/audio and is most commonly called "two-way videoconferencing." It uses a closed data network to ensure transmission quality.

Currently, Purdue Extension has seven sites, and IHETS has 80 sites around the state. This network is best used for holding informal communication such as meetings, but it can also be used to deliver educational programming.

I have more to tell you about two-way videoconferencing, so be sure to check out the next "On Target."

Randy Spears


Improve Your Radio Techniques

Three educators asked me to review their radio features. Here are some Dos and Don'ts I distilled from listening to the educators' tapes.


* Make the connection to Purdue research, when applicable. This adds credibility and promotes Purdue.

* Repeat "Purdue Extension." As you know, we are trying to "brand" the name "Purdue Extension." The more times you can use it in the mass media, the more people will come to recognize it and associate it with all we have to offer.

* Don't try to deliver too much information or get bogged down in detail. That's not appropriate for radio. Answer your "so what?" and "who cares?" questions. Make your information pertinent to your listeners.

* Make an offer. Let your listeners know you are going to offer something at the end of the radio interview. This does two things. It encourages them to listen to the whole thing, and it gives them time to get pen and paper if they need to write down a phone number or address. For example, during your introduction you can say, "Later on, I have some suggestions on dealing with XYZ and will tell you how you can get more information about the problem from Purdue Extension."


* Sound excited about your work. The enthusiasm and excitement in your voice come across on the radio.

* Use "we" and "you" so you talk directly to your listeners. This engages the listeners in your feature and may prevent them from punching in another station.

* Pace yourself, and practice breath control. Many people get nervous on radio or TV, talk too fast, and end up sounding winded. You don't have to have a professional "radio voice," but remember to control your pace and your breathing.

* Recover naturally from a mistake. If you make one, correct it and move on. Even big-time DJs flub once in awhile.

* Pronounce your words clearly and correctly. For example, it's "for," not "fer." This is not the most serious consideration, but you should try to sound less like a stereotypical, "ag agent" and more like a Purdue Extension educator.

* Tape yourself, and listen critically. I found that this is an excellent way to improve my presentations. I've cut down on my "uhs" and "uhms" as a result.

Steve Cain < >


Grammar Trap: Born vs. Borne

These words sound the same, and they're spelled the same until you get to the last letter. No wonder people sometimes confuse the two.

"Born" means to be brought forth by birth.

Example: We don't know when he was born, so we don't know how old he is.

"Borne" is a form of the verb "bear," and it means to be carried by something or to endure something.

Examples: Many people are concerned about food-borne diseases. Her burdens are too heavy to be borne alone.

If there's a grammar (or usage) trap you'd like to see discussed, or if you have a tip that will help the rest of us avoid one, please let me know.

Visit ../grammartrap/index.html for past "Grammar Traps."

Laura Hoelscher < >