Agricultural Communications, Purdue University
An electronic newsletter with communication tips and information

December 1997 / January 1998

Super Newsletters: III: Typographical Dos and Don'ts

(The following was adapted from: "Creating Super Newsletters: A Training Curriculum for Cooperative Extension Staff, Module 3," University of Maine Cooperative Extension Service, June 1997)



New & Revised Purdue Ag Web Sites

Are you trying to find a specific Purdue Extension publication? Do you need the phone number of a faculty or staff member? Wondering how you are going to finance your agriculture degree or perhaps just want to hear a pig oink?

You can find all this and more on several newly created/revised Purdue Web sites. Below is a list and description of the sites. Remember to update your web browser's bookmarks, because many of the revised sites have new addresses (URLs).

Purdue Pork Page (NEW)

This is your guide to pork production information developed at Purdue University through the teaching, research, and Extension activities of faculty and staff in Purdue's Schools of Agriculture and Veterinary Medicine. (Try the audio links "Oink!" and "Su-wee!" on the main page.)

Purdue Dairy Page (NEW)

Similar to the Purdue Pork Page but not yet as built-up, this site will become a repository of Purdue dairy information. Check-out the audio links labeled "Cows," "Calves," and "Cowbells" on the main page.

Cooperative Extension Service Page (REVISED)

This site provides links to the web sites of the major CES programs, Purdue University home page, faculty and staff listings, on-line publications, news and events, Indiana travel information, and other Extension and government sites.

On-line Extension Publications Page (REVISED)

This site provides approximately 1300 on-line Extension publications. A CDROM copy of the site will be distributed to each county office in the early part of 1998.

Agricultural Communications Home Page (REVISED)

The newest features to check regularly on this site, include:

For more information about Purdue Ag-related web sites, please contact me at the email address below.

Would You Like Art with That?

If you are someone who creates desktop documents, it is almost a certainty that at one time or another you have wanted to add some artwork to enhance a newsletter or further explain an item in a report.

Ag Communication and Ag Computer Network are both prepared to assist in supplying quality digital artwork to anyone working on Extension materials.

If you are an Extension field staff member with Internet capability, the easiest way to access clip-art is to log into the Ag Computer Network site at:

At this location, you will be able to obtain artwork from the Dynamic Graphics subscription (which is created by professional illustrators/artists from around the world), the School of Consumer and Family Sciences, the Cooperative Extension Service, and Texas A&M's Department of Agricultural Communications.

Most of these art archives are updated regularly, and in the case of the Dynamic Graphics, new things are being added all the time. .

When you enter this site, you will see that art files are listed in month/year categories. When you select a hotlink, it will show thumbnails (miniature icons) of each piece of art. To see a larger version, double click on a specific icon. The appropriate software application will open, depending on the format in which the artwork was saved. If the art is in TIFF, an XV window will be opened. If an EPS, the Ghostview application will open.

Remember that this Web site is for Extension field staff only. However, the same clip-art is available to field staff without Internet access and to campus-based Extension staff through Ag Communications. Call (765-494-8407) or email me (see below), or contact Mindy Jasmund (765-496-3208) if you're interested.

Picture Perfect: Phase One

Searching for that perfect image of rural Indiana for your latest Powerpoint presentation? Need a shot of the Purdue campus on a beautiful Fall day? Desperate for a close-up of a particular corn disease symptom?

These and about 14,000 more photographs are now accessible because of a three-year effort of students and staff in Ag Comm's Educational Media Unit (EMU.)

We call it the "Agricultural Communications Image Bank." Using a powerful and flexible database software called Filemaker Pro, detailed information about all images now on file is accessible via a variety of search methods. For example, you can search images in the database using a subject name, person's name, date, location, photographer, type of film, focal length of the shot, or keyword.

An added feature of the database is its structure. The image bank is based on a picture filing system called "AGDEX" developed at Ohio State. This system makes it easy to find images either on a computer or by hand through its logical breakdown of topical categories and subcategories and its easy-to-follow numbering and cross-referencing systems.

The database currently resides on a computer in the Agricultural Communications department. If you need us to conduct a search or need copies of images from the image bank, contact Crystal Hughes at, or call (765) 494-6267.

In phase two of the process we will configure the database for World Wide Web access. Ultimately, this interface will be more user-friendly and allow for more complex searches.

In the third and final phase, we plan to include on-line thumbnails of many of the images in the database. Considering the volume of work required to scan thousands of slides and negatives, this will take some time. Watch future issues of "On Target" and your e-mail for updates on our progress with the Web interface.

To order copies of images, all we need is the slide number and an account to charge for duplication and shipping. You may order duplicate slides or prints. Contact Crystal if you have questions.

Grammar Trap: Currently vs. Presently

Believe it or not, "currently" and "presently" don't really mean the same thing.

The cause of the common confusion? Because of their root words, "current" and "present," we tend to assume that the two adverbs can be used interchangeably. But it isn't so.

"Currently" means "right now" or "at present" (what we assume both words mean).

Examples: Our waiter is currently adding up the bill for our meal.

"Presently," all appearances to the contrary, really means "in a little while" or "soon."

Examples: Presently, our waiter will give us the bill for our meal.

Go figure!

If there's a grammar (or usage) trap you'd like me to discuss or you have a tip that will help the rest of us avoid one, please let me know.

We want to hear from you. Do you have a communication question? Do you have a comment on this issue of "On Target"? If so, please e-mail any of our writers, or simply reply to this email.

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