|March 2006||Vol. 11 Issue 1|
Have you ever found yourself putting together a Purdue Extension flier and wondered, “Where is the Knowledge to Go logo supposed to go?” or “Where does the Purdue University logo go?”
The Purdue Extension Style Guide answers these questions and more. The guide compiles in one place the guidelines Purdue Agricultural Communication has been following to produce Purdue Extension materials. The new resource also makes it easier for Purdue Extension staff to consistently apply the Purdue Extension brand.
What Is Our Brand?
As the style guide points out, the primary brand is the Purdue Extension banner. It appears on all Purdue Extension materials and is made of three parts:
1. The Purdue signature —the Purdue University block “logo”
2. The Purdue Extension arc — a black arc with a gold bar
3. The Purdue Extension signature —the words, “PURDUE EXTENSION,” in all
caps and in a specific font.
The guide describes how these elements should be arranged, recommends colors and fonts, and other details. It also shows readers how to use the Knowledge to Go mark, where to place EEO statements, when to use the Expert Reviewed mark, and other information for both online and printed documents.
The reason for branding is fairly simple: we want readers to look at our materials and instantly recognize that they come from Purdue Extension. That helps your materials stand out from the information presented by other sources. As recognition of the Purdue Extension brand grows, people have an easy way of seeking us out.
Successful branding, however, involves more than just creating a logo. It also includes rules for how it should be used — that’s what the style guide is about.
You don’t have to worry about creating these materials from scratch.
Visit the Communication Survival Guide and click on “Purdue Extension Templates” to see the Word, Publisher, and PowerPoint templates. Click on “E-newsletter Template” and “E-invitation Template” to see the Outlook templates.
Kevin Leigh Smith, firstname.lastname@example.org
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