Bachelor of Science Degree
Sales and Marketing
The sales and marketing
option prepares students for careers with nonfarm agribusinesses.
A wide spectrum of farm supply industries, service firms, agricultural
marketing organizations, pharmaceutical and food manufacturing companies
are marketing-oriented and depend extensively on agricultural graduates
who are well-trained in marketing tools and concepts. This Department
of Agricultural Economics curriculum provides the basis for entry
into agri-marketing, leading to a professional career in agri-sales
or marketing management. Not only is emphasis given to sales, marketing,
and management, but also students are asked to develop a specialty
area to prepare them for entry into an agricultural business-related
industry of their choice.
Advisor Contact Information
Jennifer Leeann Williams
(765) 494-0262
leewill@purdue.edu
Plan of Study
Credit Hours Required
for Graduation: 132
| Freshman
Year |
| First Semester |
|
Second Semester
|
| (1)
AGEC 202 (Spreadsheet Use in Agricultural Business)
(3) AGEC 203
(Introductory Microeconomics for Food and Agribusiness)
(1) AGR 101 (Introduction to the College of Agriculture
and Purdue University)
(4) ENGL 106 (First-Year Composition)
(4) Biological sciences
elective
(3) Introduction
to calculus or introductory analysis elective
Total Credits: 16 |
|
(3)
AGEC 217 (Economics)
(3) COM 114
(Fundamentals of Speech Communication)
(4) Biological sciences
elective
(3) Humanities elective
(3) Elective
Total Credits: 16 |
| Sophomore
Year |
| Third Semester |
|
Fourth Semester
|
|
(3) AGEC 220 (Marketing Farm Products)
(1) AGEC 298 (Sophomore Seminar)
(3) CHM 111
(General Chemistry)
(3) STAT 301 (Elementary Statistical Methods)
(3) Social science, humanities, or international understanding
elective
(3) Written or oral
communication elective
Total Credits: 16 |
|
(3) AGEC 331 (Principles of Selling in Agricultural
Business) (3)
CHM 112 (General Chemistry)
(3) MGMT 200 (Introductory Accounting)
(3) Social science
elective
(3) Elective
Total Credits: 15 |
| Junior
Year |
| Fifth Semester |
|
Sixth Semester
|
|
(4) AGEC 424 (Financial Management of Agricultural
Business)
(3) Quantitative techniques for firm decision making or mathematics/sciences
elective *
(3) Humanities elective
(3) Specialty elective
(3) Written or oral
communication elective
(2) Elective
Total Credits: 18 |
|
(3) AGEC 426 (Marketing Management of Agricultural
Business)
(3) MGMT 455 (Legal Background for Business I)
(3) Applied econometrics
or mathematics/sciences elective *
(3) Economics elective
(3) Written or oral communication elective
(3) Elective
Total Credits: 18 |
| Senior
Year |
| Seventh Semester |
|
Eighth Semester
|
|
(4) AGEC 431 (Advanced Agri-Sales and Marketing)
(3) Agricultural
business management elective
(3) Economics elective
(3) Social science or humanities elective (300+ level)
(3) Specialty elective
Total Credits: 16 |
|
(3) AGEC 430 (Agricultural and Food Business Strategy)
(2) Mathematics
or sciences elective
(3) Social science
or humanities elective
(3) Specialty elective
(6) Electives
Total Credits: 17 |
* Must complete Quantitative Techniques for Firm Decision Making
or Applied Econometrics.
Purdue Agriculture Academic Programs
1140 Ag Admin Building, Room 7
West Lafayette, Indiana 47907-1140
Phone: (765) 494-8481
Fax: (765) 494-8469
E-mail: goecker@purdue.edu
|
