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Bachelor of Science Degree

Horticultural Production and Marketing

Horticultural production and marketing prepares students in the production of horticultural crops or management of horticultural enterprises. Graduates may manage greenhouses or nurseries, floral or plant shops, garden centers, orchards, vegetable farms, and farm markets. They may be involved with development, distribution, or sales of equipment, chemicals, or plant materials. This curriculum is offered by the Department of Horticulture and Landscape Architecture.

Advisor Contact Information

Mike N. Dana
(765) 494-5923
dana@purdue.edu


Plan of Study

Credit Hours Required for Graduation: 130*

Freshman Year

First Semester

Second Semester

(1) AGR 101 (Introduction to the College of Agriculture and Purdue University)
(4) BTNY 210 (Introduction to Plant Science)
(3) CHM 111 (General Chemistry)
(3) COM 114 (Fundamentals of Speech Communication)
(3) HORT 101 (Fundamentals of Horticulture)
(3) Calculus elective

Total Credits: 17

(3) CHM 112 (General Chemistry)
(4) ENGL 106 (First-Year Composition)
(1) HORT 110 (Survey of Horticulture)
(3) HORT 201 (Plant Propagation)
(3) Humanities elective

(3) Statistics elective

Total Credits: 17



Sophmore Year

Third Semester

Fourth Semester

(3) AGEC 217 (Economics)
(3) AGRY 255 (Soil Science)
(4) CHM 257 (Organic Chemistry)
(3) Social science elective
(3) Elective

Total Credits: 16

(3) AGRY 320 (Genetics)

(3) BCHM 307 (Biochemistry)
(1) BCHM 309 (Biochemistry Laboratory)
(3) BTNY 301 (Introductory Plant Pathology)
(3) Humanities elective
(3) Elective

Total Credits: 16



Junior Year

Fifth Semester

Sixth Semester

(4) HORT 301 (Plant Physiology)
(3) HORT 350 (Biotechnology in Agriculture)
(3) Career elective
(3) Introductory accounting or management methods for agricultural business elective
(3) Written or oral communication elective

Total Credits: 16

(3) AGEC 331 (Principles of Selling in Agricultural Business)

(3) BTNY 304 (Introductory Weed Science)
(3) HORT 401 (Horticultural Production Technologies)

(3) Career elective
(3) Elective

Total Credits: 15



Senior Year

Seventh Semester

Eighth Semester

(2) ENTM 206 (General Entomology)
(1) ENTM 207 (General Entomology Laboratory)
(4) HORT 435 (Principles of Marketing and Management for Horticultural Businesses)
(3) Career elective
(3) Horticultural production elective
(3) Social science or humanities elective (300+ level)

Total Credits: 16

(1) HORT 445 (Strategic Analysis of Horticulture Production and Marketing)
(1) HORT 513 (Mineral Nutrition of Horticultural Crops)
(1) HORT 541 (Postharvest Technology of Fruit and Vegetables)
(3) Business elective
(6) Career electives
(3) Social science or humanities elective
(2) Elective

Total Credits: 17

* A minimum of eight week (320 hours) of employment is required in a horticultural enterprise related to the student's chosen field before graduation.

 


Purdue Agriculture Academic Programs
1140 Ag Admin Building, Room 7
West Lafayette, Indiana 47907-1140

Phone: (765) 494-8481
Fax: (765) 494-8469
E-mail:
goecker@purdue.edu

 

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