|June 2009||Special Issue|
So you have a template to use when you speak with your county councils. But what do you put in it?
Our goal here is to provide you with five quick tips to create an effective, compelling case for Purdue Extension in your county. For more information about using the template, see “How to Use the Making a Difference Templates.”
Before you begin, it’s important to remember the audience for this document and your purpose for writing it. Your audiences, of course, are members of the county council and related stakeholders. Your purpose is to remind leaders that Purdue Extension brings value to the county and, ultimately, to ensure that partnership remains a valuable, county-based educational resource.
Do not think of this document as a stand alone communication. Instead, think of this document as a tool that will help you begin an ongoing conversation with decision makers. Your goal isn’t to simply hand the document off and walk away. Rather, use the document an opportunity to discuss your programs at greater length — either immediately or in a follow up meeting.
Your document ought to be brief and provide officials with quick, valuable information at a glance.
At most, your document should have 250 words.
As you compose your message, keep these five points in mind:
Once you’ve completed your document, don’t expect decision makers to come and get it. Deliver it to them, make personal contacts, and offer to meet with them to discuss these and other points. The template has space to include the contact information for two people. If necessary, you can make this just one person, or even three or four, but keep it simple.
Remember, this document is not the end of a conversation. Allow it to be short and catchy so it can begin the conversation.
Download a Word .doc version of the template.
Download a Word .docx version of the template.
Download a Publisher version of the template.