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Seminar Sells Ag Audience On Customer Service

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Written Tuesday, April 23, 2002  

Meeting customer needs and fostering good business relationships are integral to success in agribusiness. Those issues, and others, are the subjects of a Purdue University seminar.

            The sixth annual Strategic Customer Relationship Management seminar takes place May 6-7 on Purdue's West Lafayette, Ind., campus. The seminar is sponsored by the Purdue Center for Food and Agricultural Business.

            A variety of customer relationship management topics will be covered, including the importance of understanding key accounts and serving them profitably; communicating the uniqueness of the product offering; and incorporating organizational commitment, quality measurement and reward.

            The event is designed for agribusiness managers in both manufacturing and dealer organizations with direct responsibility for managing customer relationships. In the past, the seminar has attracted marketing, sales and customer support managers as well as communications professionals, information systems managers and database managers.

            Co-leaders of the seminar are Jay Akridge, Purdue professor and director of the center, and Paul Wang, associate professor in the integrated marketing communications program at Northwestern University.

            "The current economic situation has forced businesses to be more cautious," Wang said. "A focused approach to customer relationship management is even more important than in the past, as is the value of retaining core customers."

            Seminar registration is $895. A registration form is available online at http://www.agecon.purdue.edu/cab/programs/scrm/index.htm.

            Additional information on the seminar agenda and speakers also is available at the above Web site, by contacting Sharon Wall at mailto:swall@purdue.edu, or calling the center at (765) 494-4247.






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