Seminar Sells Ag Audience On Customer Service
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Meeting
customer needs and fostering good business relationships are integral
to success in agribusiness. Those issues, and others, are the subjects
of a Purdue University seminar.
The sixth annual Strategic Customer Relationship Management seminar
takes place May 6-7 on Purdue's West Lafayette, Ind., campus. The seminar
is sponsored by the Purdue Center for Food and Agricultural Business.
A variety of customer relationship management topics will be covered,
including the importance of understanding key accounts and serving them
profitably; communicating the uniqueness of the product offering; and
incorporating organizational commitment, quality measurement and reward.
The event is designed for agribusiness managers in both manufacturing
and dealer organizations with direct responsibility for managing customer
relationships. In the past, the seminar has attracted marketing, sales
and customer support managers as well as communications professionals,
information systems managers and database managers.
Co-leaders of the seminar are Jay Akridge, Purdue professor and
director of the center, and Paul Wang, associate professor in the integrated
marketing communications program at Northwestern University.
"The current economic situation has forced businesses to be
more cautious," Wang said. "A focused approach to customer relationship
management is even more important than in the past, as is the value of
retaining core customers."
Seminar registration is $895. A registration form is available
online at http://www.agecon.purdue.edu/cab/programs/scrm/index.htm.
Additional information on the seminar agenda and speakers also
is available at the above Web site, by contacting Sharon Wall at mailto:swall@purdue.edu,
or calling the center at (765) 494-4247.
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